1. Purpose

Is the intent of the writing meant to:
• Complain about someone, a service, etc?
• Appeal for help?
• Thank someone for helping you?
• Report an accident to an authority?
• Seeking permission?

Always start with a purpose statement. If the purpose is to tell the reader about your visit to Disneyland, the opening statement might read something like:

“Dear Peter, I am writing to tell you about my trip to Disneyland last month.”

 

2. Audience

Are you writing to someone of authority or someone that you are not familiar with? The type of audience decides the tone and language to be used in the writing.

 

3. Context

Context is the situation you are writing on. Knowing the context helps you to decide if you should write in the past, present or future tense. It also helps you to decide what information to include or omit.

 

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